The certificate program in digital media marketing will prepare students to be able to effectively and efficiently manage marketing campaigns through digital media outlets. The course is designed to serve both small businesses as well as marketing professionals. Topics covered in this course will be an introduction to digital media marketing; understanding the difference between paid media, earned media, and owned media; introduction to content marketing; pay per click advertising; Google AdWords & Search Engine Marketing.
The Certificate in Digital Media Marketing Includes the Following Online Courses:
- Building Dynamic Websites with MySQL and PHP
- Web API Essentials
- Adobe Photoshop Basics
- Adobe Illustrator Introduction
- Social Networking Services, Strategy, and Management
- Writing for Technical Professionals: Improving your Technical Writing Skills